Keaton The AI advisor for business owners

Know where your business stands. And what to do next.

Hire Keaton, the AI business advisor that reads your books and runs the year with you: a Business Review, a 12‑month plan, and someone to ask at 9 p.m. The big calls stay yours.

See it live
QuickBooks Online, read only Encrypted Works with your accountant, or without one
Keaton, your AI advisor Sample conversation
Cedar Ridge Plumbing · 16 people · first conversation
Keaton Where do you want Cedar Ridge to be in three to five years?
Dave · Cedar Ridge Plumbing Less dependent on Brennan. If they slow down, I'm in trouble.
Keaton Brennan Homes is 31% of your revenue, about $818,863 a year. Your customers take 53 days to pay. Each day sooner puts $7,162 in your bank, once.
Dave · Cedar Ridge Plumbing So where do I start?

Press play: that's Keaton talking. It's an AI, not a person, and every number comes from the owner's books.

How it works

Four steps, and you know where you stand.

  1. Connect QuickBooksTwo minutes. Keaton reads your books and never changes them.
  2. Talk it throughOut loud, by phone or at your computer. 24/7, for as long as you need.
  3. See how you compareEvery area of the business, scored against businesses like yours.
  4. Work the planOne step a month, and Keaton checks in when each one is due.
Your week, today

Here's where your evenings go.

You run the jobs, the crew and the customers. The numbers get a proper look when there's time, and there's rarely time.

The questions on your mind

Is this a good year to expand? Should I hire? Which jobs make me the most money? Am I charging enough? Who's slow to pay me? Can I pay myself more? Buy the truck, or lease it? Is my biggest customer too big? Where did last month's profit go? What is my business worth?
TodayStretched thin
  • You check the bank balance and go with your gut.
  • The P&L gets read once a year, at tax time.
  • A big decision waits for a free evening, or gets made on a hunch.
  • Nobody asks whether last month's plan got done.
With KeatonAlways on
  • It reads your books every week and tells you what moved.
  • Every step gets a date, and once it's due, Keaton asks how it went.
  • Ask it anything at 9 p.m. It answers from your own books.
  • Every month you know the next thing to do, and why it comes first.

You keep the decisions. It does the homework.

What you get

Your business, read the way an advisor would read it.

Built from your books and one conversation, about 25 minutes, out loud or typed. Every area of the business scored, and a 12‑month plan in the order to do it.

KeatonBusiness Review
Prepared forCedar Ridge PlumbingOctober 28, 2025 – October 27, 2026 · Plumbing contractor
At a glance

Revenue level with last year, and operating margin down 4.1 points

2.2 out of 5

Eleven areas of the business, each scored out of 5. Strong enough is 4 or more.

Goalsnot scored Referrals Capacity Margins Overhead Tracking Collections Reserves Protection Continuity Customer mix strong enough
Are you making money?
Marginsoperating margin 10.0% before your own pay, 12.1% last year2.7
Overhead30.9% of revenue · similar businesses: 31.0%4.1
Is there enough cash?
Collections53 days to get paid · similar businesses: 363.6
Reserves15 days of cash on hand0.4
Every figure says where it came from: your books, or what you told Keaton.
On your screen

It doesn't just tell you. It shows you.

Ask out loud. Keaton answers from your own books, and your page moves with the answer: the figure it means, the month it means, the chart redrawn while you watch.

app.hirekeaton.com
Cedar Ridge PlumbingKeaton
HomePlanCashReview

If Brennan paid in 30 days

Brennan Homes pays in60 30 days
Into your bank, once$67,304
Cash in the bank, next 13 weeks This weekWeek 13
KeatonAn AI, not a person. Answers from your books.
Keaton is answering
MuteEnd
YouWhat if Brennan paid in 30 days instead of 60?
KeatonBrennan bills about $818,863 a year. Thirty days sooner puts about $67,304 in your bank, once. I've drawn it on your cash.
Side by side

Why not just ask ChatGPT, or hire an advisor?

Keaton talks like an advisor who knows your business, and picks up any time you need it.

What you get ChatGPT or ClaudeChatGPT A business advisorAdvisor Keaton
Talk it through out loud, by phone or on your computer, with someone who already knows your numbers
There at 2 a.m., for five minutes or five hours
No appointments, no hourly bill
Asks the questions you didn't know to ask
Watches your books every week, without being asked
Compares you to businesses in your trade, at your size
Hands you a finished Business Review: your score, your goals, what to do first
Coaches you through big calls, like a hire, a price raise or a new truck
Checks back on what you said you'd do, month after month
Does your taxes and legal work
Writes your emails and your wedding toast

Have an accountant? Keep them. Keaton tells you when a question is theirs, and you can save your Business Review as a PDF to hand them.

Every business owner deserves someone in their corner. Hire yours.

See it liveConnect QuickBooks in two minutes
Your review is ready when the conversation ends
Questions owners ask
How much does it cost?

Nothing to join. You pay once for your Business Review, then for each month you're on a plan. Connecting and scanning your books is free.

Do I need an accountant?

No. If you have one, keep them: Keaton tells you when a question is one for them, and you can share your review with them. If you don't, it tells you which questions need a professional.

Who is it for?
It's for you if
  • Your business has 5 to 50 people and keeps its books in QuickBooks Online
  • You're growing and want the numbers to keep up with you
  • You have a big call coming, like a hire or a price change
  • You want a second opinion from someone who has read your books
  • You want the business to be worth more the day you sell
Probably not yet if
  • It's just you
  • Your books aren't in QuickBooks Online
  • Your books are months behind
Is it a person?

No. Keaton is an AI, and it says so. Our team can see your conversations to support you, and no one else can unless you share them.

Will it make things up?

It's built not to. Every figure comes from your books or from what you told it, and says which. When it can't find a number, it says so instead of guessing.

What if my books are a mess?

Keaton checks them first. If they're too far behind to review honestly, it tells you what's missing.

Is my data safe?

You sign in with an emailed code, so there's no password to steal. Keaton reads your books and never changes them. Your QuickBooks connection is stored encrypted, and disconnecting deletes what was read. An independent CPA firm is engaged for our SOC 2 audit; the work has not started.